After completing a pre-entry journalist course at Napier College in Edinburgh, White began his media career with Scottish & Universal Newspapers in 1974. 

Five years later he moved into television as a news and current affairs reporter with STV. In 1986 he was appointed sports reporter and one of his first assignments was to travel with the Scottish team to the World Cup Finals in Mexico.

 During the 80’s he was a regular sports presenter on the flagship Scotland Today programme alongside stalwarts John Toye and Fiona Ross. In 1990 Jim presented coverage of Scotland’s campaign in the 1990 World Cup Finals and in 1991 he was part of the team that won a Scottish BAFTA.

In June 2003 he travelled to Senegal with Arsenal captain Patrick Vieira to report on Vieira’s Diambers charity. White is best known for his round-the-clock presenting marathon on transfer deadline day and his wooden leg. The days, 31 August and 31 January, are sometimes affectionately referred to as “Jim White day” by football fans.